ABOUT THREE-C BODY SHOP
When the Juniper family opened Three-C Body Shop in 1956, it was a typical business of its time. The small, 1200-square foot shop provided collision repair services to west and southwest Columbus, Ohio residents, doing about $100,000 in business per year. As time went by, however, it became obvious that Three-C Body Shop was anything but typical.
In the late 1970’s, the company began to capitalize on its reputation for excellent customer service, and the result was impressive growth. Major additions and renovations at the 1469 Harrisburg Pike location took place in 1978, 1984, and 1990. In January, 1994, the company opened its headquarters, and main repair facility, at the corner of Briggs Road and Harrisburg Pike. Following expansions in 1995 and 2002, Three-C’s home office is now a 12-acre campus and produces over $11 million in repairs annually.
Chillicothe is home to an additional Three-C repair facility, with a Collision Claim Center located conveniently in North Columbus at Route 23 and Lazelle Road.
The firm has also invested heavily in state-of-the-art equipment, including computerized diagnostic tools, and requires each employee to take at least 20 hours of additional training per year.
Even more outstanding, though, is Three-C’s refusal to concentrate on price in a highly price-motivated industry. “We just don’t believe that the cheapest job is necessarily the best job,” says company CEO Bob Juniper, Jr. “Our focus is on providing the finest in collision repair services, and on setting the standard for customer service in our industry.” It was this philosophy which led Juniper to create his now well-known, but still somewhat controversial, marketing strategy which positions Three-C as Central Ohio’s “Direct Repair Alternative.” Direct Repair refers to the “Preferred Shop Programs” that allow insurers to control your repair. “Preferred Shops” are really only “preferred” by insurance companies (due to price concessions received by the insurer!)
“Our customers expect the finest in collision repair,” says Juniper. “That’s what we promise…and it’s what we deliver. Our mission is to deliver it as easily, efficiently, and cost effectively as possible, but this does not mean we will be the cheapest priced shop for your repair.”
A southwest Franklin County native, Bob Juniper’s collision repair career began in 1973, at the age of 15. Following his graduation from Franklin Heights High School in 1976, he joined Three-C Body Shop full-time as a technician. He is now a Master Certified Technician.
Juniper spent the next eight years educating himself in business and customer service while tuning his entrepreneurial skills, as well as learning as much as possible about every aspect of collision repair.
In January, 1984, he purchased the family-owned Three-C Body Shop from his father. He is an active supporter of the Heinzerling Foundation and has initiated several fund-raising efforts on the Foundation’s behalf.
Bob is a big supporter of animals and Dog Rescue is one of his favorites. It takes special animals and special people to coordinate the rescue and it is reducing the amount of puppy mills that exist. All good and no down side! He also supports humane animal farming . There is a long way to go here. Animals must have better conditions to live in and they must have exercise and proper diet. They will give us their lives so that we can eat, so we must love them and treat them well during their lives. This is a sad situation that must be corrected! Eat vegetarian as a protest against the deplorable conditions our factory animal farms now torture animals with.
His other business interests include a towing company, car rental business and a national marketing firm for the collision repair industry. He still finds time for outside interests, including snow skiing, motorcycling, and scuba diving. Daughter Jade also skis.
Juniper’s business goals are reflected in Three-C’s mission statement: “Improve all aspects of collision repair including quality, production efficiency, safety, public image and intervening with insurance companies on our clients’ behalf in order to best meet the needs of our customers.” Achieving this mission will allow him to reach one more goal: disrupting insurance companies systems of cost control, out of control, that can and does lead to poor repairs and dangerous vehicles being put back on the roads after repairs have been completed.